Process
Four phases from form to a running system.
Every phase states separately what you do and what Captivela does, so nobody is guessing halfway through.
Diagnose
What you do
Fill out the qualification form, about 3 minutes.
What Captivela does
Audit the funnel that is running now and calculate the profit currently leaking out.
Duration
Instant, then 5 working days
Output
Findings document and package recommendation
Design
What you do
Review the scope and budget ceiling, then sign the proposal.
What Captivela does
Draft a proposal with the scope and budget ceiling agreed upfront.
Duration
3 working days
Output
Signed proposal, kickoff date
Deploy
What you do
Join the kickoff call and hand over Meta, Google, and GA access per the checklist.
What Captivela does
Install tracking, build the campaign structure, and set up the content calendar.
Duration
10 to 14 days
Output
System running
Compound
What you do
Review the weekly summary and join the monthly review.
What Captivela does
Run day to day execution, and put together the weekly summary and monthly report.
Duration
Ongoing
Output
Monthly report and the plan for what is next
Material waiting on approval does not stall the schedule.
Anything that needs your sign off has a two working day window. Past that without an answer, work proceeds on the default already agreed in the proposal, and you can still correct it once you reply.
Check your fit